The recession has already taken a bite out of the sports-marketing and collectors world and adding to the recessionary times, for eight months Tiger Woods was home recuperating from major knee surgery. The PGA, their sponsors, fans and collectors all experienced a tremendous void while he was on the sidelines.
When Tiger announced he was making his comeback, starting at the WGC-Accenture Match Championship, the entire sports world rejoiced, especially the PGA, NBC, The Golf Channel, sponsors, golf related manufacturers and retailers around the country who sell PGA and player related golf merchandise.
One corporate partner excited Tiger announced his return to the PGA Tour was The Upper Deck Company. Tiger serves as their company spokesperson and has an exclusive signature deal with Upper Deck Authenticated, their memorabilia division. Given the economy and state of the hobby, having Tiger back now provides Upper Deck a selling opportunity which was recently flat due to Tiger’s inactive status. The good news is Tiger’s signed collectible merchandise has retained its past value and could increase if he maintains the level of play we have all become accustomed to. Check out www.upperdeck.com and visit their on-line store to find new Tiger related signed memorabilia.