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Dick Fosbury Mazda Commercial Airing in Europe
Mazda's May Launch of "Game Changers" Campaign Featuring Schulte Client Dick Fosbury
IRVINE, CA: Mazda launched a campaign this month focused on sharing the brand's heritage and unique manufacturing techniques with consumers.
The “Game Changers” initiative, the brand's largest advertising campaign in 13 years, will highlight historical figures who thought of new, unconventional ways of doing things. These visionaries will include Olympic Gold medalist Dick Fosbury, who developed the back-first approach to the high jump.
The exhaustive research of sports biographer Mike Shalin sheds new light on a baseball legend, exposing the Hall of Famer's moxie and lifelong dedication to baseball in this engaging biography.
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